Certified Digital Marketing Professional
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$1368 
Enrollment Deadline
Boost your career and Stay Relevant with the world's most recognized Digital Marketing diploma. Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.
Boost Your Career. Boost Your Salary. Enrollment Deadline: , Just left.
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World Class Certification
The global standard in digital marketing training
Join over 165,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
LATEST UPDATE DEC 2021
Get the skills to stay relevant in an ever changing digital world
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always
What You Get:
✓ 8 New soft skills including "The Art of Persuasion"
✓ Improved UX and supporting content library
✓ Interactive Practical Exercises to test your new skills
✓ All the latest digital platforms covered included Tik-Tok
✓ Added platform walkthroughs
✓ Additional B2B Marketing Content Learning
✓ Included in your member subscription is all future upgrades of the course once you’ve passed
✓ Plus much, much more
Program learning outcomes and content What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Introduction to Digital MarketingContent MarketingSocial Media MarketingSearch Engine Optimisation (SEO)Paid Search (PPC) using Google AdsDisplay and Video AdvertisingEmail MarketingWebsite OptimisationAnalytics with Google AnalyticsDigital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer
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Content Marketing
Module Info & Overview
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance
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Social Media Marketing
Module Info & Overview
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimising Social Media Campaigns
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Search Engine Optimisation (SEO)
Module Info & Overview
Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimise Organic Search Ranking
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Paid Search (PPC) using Google Ads
Module Info & Overview
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.
Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads
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Display and Video Advertising
Module Info & Overview
Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimisation
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Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Email Marketing Fundamentals Email Design Testing and Optimising an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation
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Website Optimisation
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.
Web Design and Website Optimisation Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimisation Website Metrics and Developing Insight
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Analytics with Google Analytics
Module Info & Overview
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analysing and Recording Google Analytics Data
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Digital Marketing Strategy
Module Info & Overview
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy
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Who's this for?
This Digital Marketing Program is aimed at:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Over 165,000+ members trust DMI to power up their careers
What's Included
An unparalleled learning experience built around you
Our courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.
More details on DMI Membership can be found here
Cutting edge Learning Content
Globally recognized certification
Live Webinars & Q&A Sessions
Vibrant connected community
Practice
Exams
Un-rivalled
Support
United Kingdom
Canada
Ireland
AustraliaGlobally Recognized Certification
Over 165k Members
Globally trust DMI to progress their career.
92%
of our members have said that our digital marketing course has had a positive impact on their career.
81%
of our members have been promoted after completing one of our digital marketing programs.
88%
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
What our Students Say
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Tutors with Industry Experience
Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Pricing
Professional Certificate in Digital Marketing + PCM from American Marketing Association
Boost your credibility and advance your knowledge, role and career.
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