DMI TRACK
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
12 years delivering excellence
Join a global community
Globally recognized
FREE with all courses
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
↗ Strategic Thinking ↗ Buyer Personas
↗ Digital Marketing Budgets
↗ Basics of CX
↗ Risk Assessment ↗ Presentation Skills
↗ Channel Marketing
4 Modules • Approx 11 hours Learning Content
Focus on the customer and celebrate your brand story.
Knowledge Gain:
Your Brand Story Becoming a Strategic Thinker The Basics of CX Buyer Personas
Toolkits:
Buyer Persona Template
Case Studies/Webinar:
Expert Insights:
Launching and Running a Global Digital Marketing
Deepen your skills in financial control and team management
Knowledge Gain:
Planning a Digital Marketing Budget Composition of the Modern Digital Marketing Team Setting a Digital Marketing Budget The Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act
Toolkits:
Case Study/Webinars:
Johnson & Johnson: Big Pharma Pioneers on the Front Line
When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.
Knowledge Gain:
Channel Planning The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process
Toolkits:
Case Study/Webinar:
Influencing Change Through Digital Channels: with DrinkAware
Expert Insights:
Omni-Channel Marketing
Underpin your digital strategy by developing strong and robust digital leadership.
Knowledge Gain:
Transitioning From Managing to Leading Fundamentals of Digital Leadership Successful Collaboration Critical Skills for Senior Digital Marketing Leaders
Toolkits:
Master your Presentations
Case Study/Webinar:
Ahead of the Game: DMI (Podcast)
Expert Insights:
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 165,000+ Members work for companies like:
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
How much does this Digital Strategy short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Strategy.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Strategy. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
9/10
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
Alumni Promoted upon completion of DMI Course
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