Digital Strategy

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. 

Google Review
Global Authority

The Global Authority

12 years delivering excellence


165,000 + Members

Join a global community


Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

Digital Strategy


Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview



11 Hours Self Paced Learning



Enroll by



100% Online - On Demand



Associate Certification

Training more than 2 people?

Get team access to elite digital marketing training

Try Tracks for Enterprise

Digital Strategy Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.

 4 Interactive Modules.                                                  Associate Level Certification.
11 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

 4 Interactive Modules.
Associate Level Certification.
11 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Strategic Thinking Buyer Personas Digital Marketing Budgets Basics of CX

Risk Assessment Presentation Skills Channel Marketing

↗ Strategic Thinking   ↗ Buyer Personas
↗ Digital Marketing Budgets 
↗ Basics of CX
↗ Risk Assessment   ↗ Presentation Skills
↗ Channel Marketing

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 11 hours Learning Content

Module 1 - The Customer and Your Brand Story 2h 09mins

Focus on the customer and celebrate your brand story.

Knowledge Gain:

Your Brand Story Becoming a Strategic Thinker  The Basics of CX  Buyer Personas 


Buyer Persona Template

Case Studies/Webinar:

  • Spotify: The Great Audio Disruptor
  • 3 Ways to Make Your Brand Legendary, Star Wars-Style

Expert Insights:

Launching and Running a Global Digital Marketing

Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk 3h 14mins

Deepen your skills in financial control and team management

Knowledge Gain:

Planning a Digital Marketing Budget Composition of the Modern Digital Marketing Team Setting a Digital Marketing Budget The Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act 


  • Digital Marketing Strategy - Research Template
  • Digital Marketing Budgets - The Full Toolkit
  • Plan your Campaign Strategy with our Seasonal Checklist
  • The Definitive GDPR Checklist for Marketers

Case Study/Webinars:

Johnson & Johnson: Big Pharma Pioneers on the Front Line

Module 3 - Channel Planning for a Complex Buying Process 2h 15mins

When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.

Knowledge Gain:

Channel Planning  The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process 


  • Content and Channel Matrix Template
  • Channel Performance Tracker
  • Targets and KPIs Toolkit
  • Digital Marketing Campaign Brief Template

Case Study/Webinar:

Influencing Change Through Digital Channels: with DrinkAware

Expert Insights:

Omni-Channel Marketing

Module 4 - Becoming a Digital Leader 2h 51mins

Underpin your digital strategy by developing strong and robust digital leadership.

Knowledge Gain:

Transitioning From Managing to Leading   Fundamentals of Digital Leadership Successful Collaboration Critical Skills for Senior Digital Marketing Leaders 


Master your Presentations

Case Study/Webinar:

Ahead of the Game: DMI (Podcast)

Expert Insights:

  • Planning for the future of Marketing with Olivia Kearney
  • Digital Marketing Predictions for InsurTech


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

165,000+ Members trust DMI
to Progress their Career

165,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 165,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Digital Strategy short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Strategy.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Digital Strategy. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 165,000+ members


Buy Now


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


Alumni Promoted upon completion of DMI Course


Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 165,000+ members


Buy Now


Pay in 3 easy installments


Pay in Installments

↗ Double Up! Save 33% on selected Track Bundles and get actionable skills quickly

View Bundle