DMI TRACK
Digital Strategy
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
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12 years delivering excellence
165,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Digital Strategy Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Strategic Thinking ↗ Buyer Personas
↗ Digital Marketing Budgets
↗ Basics of CX
↗ Risk Assessment ↗ Presentation Skills
↗ Channel Marketing
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 11 hours Learning Content
Module 1 - The Customer and Your Brand Story
2h 09mins
Focus on the customer and celebrate your brand story.
Knowledge Gain:
Your Brand Story Becoming a Strategic Thinker The Basics of CX Buyer Personas
Toolkits:
Buyer Persona Template
Case Studies/Webinar:
- Spotify: The Great Audio Disruptor
- 3 Ways to Make Your Brand Legendary, Star Wars-Style
Expert Insights:
Launching and Running a Global Digital Marketing
Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk
3h 14mins
Deepen your skills in financial control and team management
Knowledge Gain:
Planning a Digital Marketing Budget Composition of the Modern Digital Marketing Team Setting a Digital Marketing Budget The Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act
Toolkits:
- Digital Marketing Strategy - Research Template
- Digital Marketing Budgets - The Full Toolkit
- Plan your Campaign Strategy with our Seasonal Checklist
- The Definitive GDPR Checklist for Marketers
Case Study/Webinars:
Johnson & Johnson: Big Pharma Pioneers on the Front Line
Module 3 - Channel Planning for a Complex Buying Process
2h 15mins
When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.
Knowledge Gain:
Channel Planning The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process
Toolkits:
- Content and Channel Matrix Template
- Channel Performance Tracker
- Targets and KPIs Toolkit
- Digital Marketing Campaign Brief Template
Case Study/Webinar:
Influencing Change Through Digital Channels: with DrinkAware
Expert Insights:
Omni-Channel Marketing
Module 4 - Becoming a Digital Leader
2h 51mins
Underpin your digital strategy by developing strong and robust digital leadership.
Knowledge Gain:
Transitioning From Managing to Leading Fundamentals of Digital Leadership Successful Collaboration Critical Skills for Senior Digital Marketing Leaders
Toolkits:
Master your Presentations
Case Study/Webinar:
Ahead of the Game: DMI (Podcast)
Expert Insights:
- Planning for the future of Marketing with Olivia Kearney
- Digital Marketing Predictions for InsurTech
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
165,000+ Members trust DMI
to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 165,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Digital Strategy short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Strategy.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Strategy. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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