DMI TRACK
Data and Web Analytics Course
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.
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Associate Certification
Globally recognized
Includes DMI Membership
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Data and Web Analytics Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Collecting and Processing Data ↗ Data Cleansing
↗ Data Analysis and Forecasting
↗ Problem-Solving
↗ Data Security ↗ Building Personas
↗ Visualizing and Reporting Data ↗ Agile Thinking
What you'll learn
5 Modules • Approx 11 hours Learning Content
Module 1 - Data and Analytics Fundamentals
3h 37mins
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Knowledge Gain:
Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting
Tool Walkthroughs:
- Google Analytics
- Moz
- Google Search Console
- Facebook Ads Management and Facebook Business Manager
- Facebook Insights
- LinkedIn Campaign Manager and LinkedIn Analytics
Case Study:
Spotify
Expert Insights:
Some Inspiring Uses of AI in Digital Marketing
Module 2 - Data Collection and Data Privacy
2h 18mins
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.
Knowledge Gain:
Preparing and Managing Data Agile Thinking Adaptability in the Workplace
Case Studies:
- Salesforce
- Slack
Expert Insights:
- The Risks with Digital
- Privacy in the Age of Siri and Alexa
Module 3 - Data Security and Compliance
1h 40mins
Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.
Knowledge Gain:
Laws and Guidelines Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR
Case Study:
Netflix
Expert Insights:
Brian Lavery (AccuWeather) on Data and GDPR
Module 4 - Data and Marketing
1h 42mins
Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.
Knowledge Gain:
Managing Email Data Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics
Case Study:
The Skimm
Toolkits:
- Practical Guide to the Top Email Marketing Automation Tools
- Email and Social Media ROI Calculator
Module 5 - Visualizing and Presenting Data
2h 42mins
Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.
Knowledge Gain:
Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting
Toolkits:
- Practical Techniques to Help Analyse Data Using MS Excel
- Funnel Conversion Reporting
- Master Your Presentations
Case Study:
Analytics and Harnessing Customer Intelligence with Drinkaware
Expert Insights:
- Excel Magic
- Hands-on With Analytics
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
165,000+ Members trust DMI
to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 165,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Data and Web Analytics short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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