Certified Digital
and Social Selling Specialist Course

Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.

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Certified Digital & Social Selling Specialist


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Course Overview



6 Hours Self Paced Learning



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Associate Certification

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Digital & Social Selling Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.

5 Interactive Modules.                                                  Associate Level Certification.
 6 Hours self-paced learning content.                          FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
6 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Digital Sales Social Selling Targeting Personas Social Intelligence

Target Marketing Content Management Up-selling & Cross-selling Data Analytics

NEW: Buyer Lifecycle & Prospect Sequencing NEW: Building Presence & Storytelling 

NEW: Sales Forecasting & Improving Productivity

↗ Digital Sales   ↗ Targeting Personas
↗ Social Intelligence
↗ Social Selling
↗ Target Marketing   ↗ Curate Content
↗ Up-selling & Cross-selling   ↗ Data Analytics
↗ NEW: Buyer Lifecycle & Prospect Sequencing   
↗ NEW: Building Presence & Storytelling
↗ NEW: Sales Forecasting & Improving Productivity

What you'll learn

5 Modules • Approx 6 hours Learning Content

Module 1 - Fundamentals of Social Selling 58mins

This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.

Knowledge Gain:

The Changed Buying Process Key Concepts of Social Selling Advantages of Social Selling for Business NEW: Buyer Lifecycle 


Social Media Profile Checklist

Module 2 - Finding and Targeting Prospects 1hr 25mins

Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.

Knowledge Gain:

Building Customer Personas Researching to Refine Personas   Social Listening & Intelligence   Preparing for Engagement   NEW: Prospect Sequencing 


  • Prospecting Practical Toolkit
  • Buyer Persona Framework
  • CMO Persona Template
Module 3 - Attracting Customers 51mins

Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.

Knowledge Gain:

The Needs of your Target Audience   Creating and Curating Content Matching Content with Channels Building and Engaging your Network NEW: Building Personal Brand NEW: Story Telling 


Content Tool: Seek, Sense, Share

Module 4 - Increasing Engagement 58mins

A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.

Knowledge Gain:

Understand your Buyer   Acquiring the Right Content Adding Insight for Buyers   Sharing Content to Build Engagement   NEW: Planning for Engagement NEW: Improve Productivity with Social Tools 

Expert Insights:

Content Curation with Anders Pink

Module 5 - Closing and Retaining 58mins

This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.

Knowledge Gain:

Strengthening Buyer Relationships   Encouraging Direct Engagement Using Social Tools to Increase Conversion Upselling and Cross-selling Building a Deeper Post-sale Relationship NEW: Sales Forecasting 


BANT Practical Tool


Members say their course has had a positive impact on their career

Google Review

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

165,000+ Members trust DMI
to Progress their Career

165,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 165,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification standard for digital marketing and selling. We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.

How is the digital selling diploma assessed?

The Certified Digital and Social Selling Specialist is assessed by a one hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a digital sales background?

Anyone can apply for the Certified Digital and Social Selling Specialist.

A background in a related discipline is not required. We recommend this course to sales professionals or individuals interested in pursuing a career in the industry. 

The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling expert.

How much does the digital selling course cost?

The Certified Digital and Social Selling Specialist costs $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

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Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


Alumni Promoted upon completion of DMI Course


Pay in 3 easy installments

$185 / mo

Pay in installments

↗ BRAND NEW FOR 2022! Get actionable skills quickly with the new & updated Social Selling short course

Buy Now

Buy Now

Join 165,000+ members


Buy Now


Pay in 3 easy installments

$185 / mo

Pay in Installments